Economic Slowdown Slamming Ad Networks
Sunday, June 29th, 2008So much for the theory that online ad networks are immune to an economic slowdown: PubMatic, a company that helps online publishers sift through ad network offerings to find the highest-priced ad, said average ad network prices were down 23% from March to April.
But here’s the disturbing part: In March, advertisers on the 300-plus major [...]