Google Might Advertise on Social Networks?

If you were an advertising network, interested in presenting ads on a social network, what kind of advertising model might you come up with to offer the owners of that network, that might encourage people to advertise upon that site?
A recent patent application from Google explores using social profile information from members of a social [...]

Google Releases Guide to SEO

Google Released it’s comprehensice SEO begginers guide today. I would recommend to everyone to at least donwload a free copy, read and undrestand it.
Here is what google says about this on their blog:
Webmasters often ask us at conferences or in the Webmaster Help Group, “What are some simple ways that I can improve my website’s [...]

e=mc2: 103 years later, Einstein’s proven right

PARIS (AFP) – It’s taken more than a century, but Einstein’s celebrated formula e=mc2 has finally been corroborated, thanks to a heroic computational effort by French, German and Hungarian physicists.
A brainpower consortium led by Laurent Lellouch of France’s Centre for Theoretical Physics, using some of the world’s mightiest supercomputers, have set down the calculations for [...]

Yang To His Critics: “I Will Always Bleed Purple”

Jerry Yang just put up a blog post on his reasons for stepping down as CEO of Yahoo.
In it, he highlights the successes of the past 18 months. Yahoo is now “rewired,” the new ad platform has been launched “that we think will transform how ads are bought and sold online,” and Yahoo remains “first [...]

Presidents Gotta Give Up The E-Mail ..

Before he comes to office, a president has to give up his e-mail account. For the likes of Theodore Roosevelt and Woodrow Wilson, that wasn’t much of an issue, but for our recent presidents, it’s an anguishing and terrible thought. As president-elect Obama parts with his BlackBerry, he’ll have [...]

Microsoft’s Revenge!

Microsoft has been kicked around the block in the Internet business for going on 15 years. Now it is potentially payback time.
While everyone else hunkers down and fights to survive, Microsoft gets to sit back and decide who to buy. When it decides, it can dig into a $20 billion cash [...]

Is Apple Building A Search Engine?

We’ve received multiple (if thin) reports that Apple is working on a search engine of some sort.
At first glance, the rumors make sense. Apple’s Safari browser has 6-7% market share, and currently uses Google as the search engine for both the standard and iPhone/iPod versions (unlike other browsers, you don’t have a choice). They also [...]

Google Answers Some Tricky Questions

Recently, during a live chat Q&A, Googlers Matt Cutts and Maile Ohye, among others, faced the burning questions of webmasters around the world. Together, they put to rest some fears and myths, and confirmed some speculations.

Below are the meatier results, with the straightest answers given first, followed by responses that were a bit on the [...]

Facebook Now Worth About $4 Billion, Revenue Light

Facebook’s common stock is now changing hands in private sales at about a $4 billion valuation, a source says (unconfirmed). And Facebook CFO Gideon Yu is indeed trying to raise money in Dubai, the source says (also unconfirmed).
As we all know, Microsoft, Li Ka-shing, and some German investors paid a $15 billion valuation for some [...]

The Secrets to Keywords - Expanding Your List

The Primary objective of a business website is to attract potential buyers and convert them into paying customers. Relevant keywords allow you to fulfil this primary objective. They help you attract relevant traffic that want to buy the types of products you have to offer, however, the more relevant keywords that you rank well for, [...]

Is your competition beating you with Search Engine Otimization?

You have optimized your website for winning keywords, are mid-way with your link building campaign, and have been going absolutely crazy creating fresh SEO friendly content that pleases the users and search engines.
You are obviously very serious about your online business, and yet you cannot seem to cross the Rank # 12, Page 2 barrier [...]

Do It Yourself SEO, Where Do I Begin?

Sure Do It Yourself SEO can seem very daunting at first sight, but once you put together a plan of SEO action steps for yourself it can be much easier than you think. One thing I tell most of my clients is that SEO is not rocket science. There are clear rules and reasons why [...]

Should You Handle Your Own SEO?

Everyone is trying to save money in today’s economy - but sometimes when you think you are saving money you are actually losing so much more than you save.
If you are considering handling your SEO, that is only a good decision if;
a) you have the time to do the work and actually get it [...]

Successful SEO Begins With Keyword Research and Analytics

Many webmasters / online marketers make a common mistake when they begin doing business onlíne. Often times, people do the processes necessary for their success - backwards. Rather than starting at the beginning and working forwards, they start at the end and work backwards. As a result, they waste more money and resources, often breaking [...]

Smarter SEO: How to own any niche

Just ten years ago if you wanted to profit in a niche market it was typically an expensive and risky undertaking. First you had to do the research to see if the industry was big enough to support you. Then you would setup a shop of some sort, whether it was a storefront, mall kiosk, [...]

How Many Keywords Are Enough?

Yesterday, I receíved an email from someone who’d purchased one of my ebooks. Her question was one I’ve been asked several times before: “How many instances of keywords within the copy are enough?” That’s like asking, “How long is a piece of string?” There isn’t one answer.
Proponents of keyword density formulas will quickly spout [...]

Values And Egos Inflate: The Bubble Returns

A $750 billion Google? A $15 billion Facebook? $100 million for TechCrunch? Valuations like these are inspiring one of three reactions: laughter; elation; and déjà vu all over again. Even as that word is at the back of everyone’s (well, at least the skeptic’s) mind, some analysts say fat times are ahead in e-commerce.

Values And [...]

Facebook Rolls Out New iPhone App

Last night Facebook rolled out their highly anticipated new iPhone application and with it a whole slew of new features. Some of the new features includes:
Access to a complete newsfeed duplicating the functionality currently available on the site. This includes feed item commenting which makes this a mobile competitor to FriendFeed,
Access to all messages in [...]

Search evaluation at Google

This series of posts has described Google’s search quality efforts in areas such as ranking and search UI. Now I’ll describe search evaluation. Simply put, search evaluation is the process of measuring the quality of our search results and our users’ experience with search.
Let me introduce myself. I’m Scott Huffman, an engineering director responsible for [...]

YouTube to Launch New ‘HotSpots’ Feature